Insights

Marketing Trends 2024: How To Success in the Era of AI

November 9, 2023

The marketing trends 2024 are in: Generative AI will be important, but Human Connection is the technology that will take center stage alongside Strategy.

You just got funded. What next?

October 25, 2023

When startups get funding, a once of possibilities opens up: But every ocean has dark, unknown depths – in the case of your startup, Big 5 consulting companies could be the Kraken that’s about to sink your ship.

The 12 Brand Archetypes: The Final Guide

October 18, 2023

The 12 brand archetypes play a role in improving business performance, especially when it comes to attracting your ideal client.

CFO Budget Strategy 2024: Aligning Leadership & Marketing

September 8, 2023

Finance vs Marketing Budget: We’re putting an end to this debate in this article to guide you through the best way to make the best out of your 2024 marketing efforts.

Influencing 300.000 people | Partnership with Legacy Builder

September 4, 2023

Entrepreneur & online personality Clifton Seller, aka “Legacy Builder” discloses strategic partnership with Branding Masters to push a new Brand Vision.

How you can use Brand Strategy to increase revenue, boost market share and shape culture

August 12, 2023

More revenue, increased market share and motivated employees: These are some of the results a good Brand Strategy will give you. Find out how.

What is Brand Strategy?

August 10, 2023

Brand Strategy is the art and science of managing what your audience feels about you. It determines everything from the price you command to the culture you develop.

What does positioning mean in marketing?

December 7, 2022

Positioning if an often-misunderstood concept in marketing. Let’s clarify it once and for all to understand how you can best position your business for success.