Research
Making the unmeasurable measurable: Data-driven insights for decision makers interested in maximising their company’s potential
STRATEGY 2024
Why Brand is the Next Big Thing for B2B Revenue
“Brand is a marketing responsibility” | For years this false belief has plagued the B2B industry, where the concept of “brand” is associated with D2C business.Â
This year, and for the first time, we’ve creative a definitive study that proves once and for all that brand not only is a leadership function, but it has a clear and measurable impact on business-relevant metrics.
CHEAT SHEET
Differentiation: A Competitive Advantage
7 out of 10 business owners cannot tell what makes the company unique and why competitors should pick them over their competition.
In this short Cheat Sheet, we compiled a quick, data-based overview of what Differentiation is and how you can leverage it to command higher prices with less objections.
